During Paris Fashion Week, Cécile B. Evans, a renowned video artist, revealed her latest work, Reception!, a short film that was featured as the backdrop for the Miu Miu Fall/Winter 2024–25 fashion show on Tuesday. Evans, known for her exploration of digital technology’s underlying structures, continued this theme with Reception!. The film, which was showcased on screens hanging above the runway space at the Palais d’Iéna, stars French actress Guslagie Malanda as the last remaining translator of extinct languages, working in a former government building turned data center that is being overtaken by water.

This project marks another collaboration between the art and fashion worlds, commissioned by Miuccia Prada, the creative force behind the Miu Miu brand and the Prada family label. Prada, who has a history of integrating artists into her brand’s endeavors, was drawn to Evans’s work through a proposed collaboration related to Jean-Luc Godard’s Studio d’Orphée at the Fondazione Prada in Milan. In conversations with WWD, Prada expressed her deepening interest in Evans’s work, while Evans highlighted the opportunity to push the boundaries of video art in a fashion context and to explore the concept of memory, a recent focus of her artistic inquiry. This partnership allowed Evans to venture beyond traditional museum and gallery settings, offering a unique platform for experimentation.