In the city of Los Angeles, spotting celebrities has evolved into something akin to a competitive sport rather than a mere pastime, with the VIP launch of Frieze Los Angeles serving as the ideal battleground.

On a Thursday afternoon at the now-defunct Santa Monica Airport, a mix of collectors, artists, and dealers gathered not only to admire the showcased artwork but also to keep an eye out for any celebrities potentially looking to expand their art collections.

Familiar faces such as Leonardo DiCaprio, Tobey Maguire, and the Wilson brothers, Luke and Owen, were in attendance, yet they were just a fraction of the star-studded crowd.

Among the attendees was Will Ferrell, whose connection to the art world is deepened through his wife, Viveca Paulin-Ferrell, a trustee at the Los Angeles County Museum of Art. (If you find yourself driving down Wilshire Boulevard this week, you might notice the ongoing construction of its ambitious and somewhat contentious Peter Zumthor-led renovation, expected to conclude in late 2024.)

Joining Ferrell was his often collaborator, John C. Reilly, alongside Robert Downey Jr., Matthew McConaughey, and Anthony Kiedis, the lead vocalist of Red Hot Chili Peppers. These celebrities were seen mingling with art world luminaries such as Gagosian director Antwaun Sargent, artists Jonas Wood, Jordan Casteel, Lauren Quin, and Calvin Marcus, Art Production Fund co-founder Yvonne Force Villareal, and Thelma Golden, director of the Studio Museum in Harlem, which is anticipating the opening of its new David Adjaye-designed building in 2025.