Helen Wright has been named as the new global CEO of Italian fashion brand Sergio Rossi, taking over from interim CEO Paul Kotrba. The luxury footwear brand confirmed the appointment and stated that Wright will be responsible for leading its global strategy and delivering sustainable growth. Her focus will be on optimising content, distribution channels, brand visibility, execution and commercial strategy for key markets, including the US, UAE, Japan and Greater China. Wright previously held the CEO position at Bloch International, Belstaff and Anya Hindmarch and has held leadership roles at Fendi and Karl Lagerfeld. She will be tasked with reaching new audiences and horizons as Sergio Rossi undergoes a revitalisation.