Balenciaga has appointed Nicole Kidman as their new luxury ambassador

The luxury brand Balenciaga, under the Kering Group, announced Australian actress Nicole Kidman as its ambassador during its men’s and women’s autumn 2024 fashion show. Kidman expressed her excitement about the role, noting her history with the brand during significant life events, including her wedding and Oscar appearances.

The fashion show, attended by numerous American celebrities including the Kardashian sisters and Eva Longoria, was held on Windsor Blvd in Los Angeles, with the iconic Hollywood sign as a backdrop. The event aimed to celebrate the city’s lifestyle, featuring street and sportswear-inspired looks.

In line with the collection’s “healthy” theme, Balenciaga partnered with Erewhon, a Los Angeles organic supermarket chain, to produce branded items such as a cap and tote bag. The collaboration is likely a playful reference to Samuel Butler’s utopian novel, Erewhon, by Balenciaga’s creative director, Demna Gvasalia.

Kidman previously graced the runway in a stunning silver dress at Balenciaga’s 51st Couture show in July 2022. The press release noted that she frequently dons the brand for her various artistic and philanthropic endeavors.