The Victoria and Albert Museum (V&A) in London is gearing up to launch an exhibition dedicated to Taylor Swift

The Victoria and Albert Museum (V&A) in London is gearing up to launch an exhibition dedicated to Taylor Swift, showcasing a range of items from dresses and cowboy boots to awards and rare pieces from her personal collection. Set to open its doors on July 27, as reported by the Independent, the exhibition, entitled “Taylor Swift: Songbook Trail,” will be open to the public free of charge.

This exhibition aims to chronicle Swift’s journey from her childhood, through her recording career, to her ascent to global fame, featuring 13 key moments in her life and career, starting with her move to Nashville at the age of 14. Among the highlights of the exhibit are a pair of cowboy boots from Swift’s country music phase and the black ruffled dress she donned in the music video for “Fortnight,” a track from her latest album “The Tortured Poet’s Department.”

Kate Bailey, the Senior Curator of Theatre & Performance at the V&A, expressed her enthusiasm for the exhibition, stating, “Taylor Swift’s songs, like objects, tell stories, often drawing from art, history, and literature. We hope this theatrical trail across the museum will inspire visitors to explore more about the performer, her creativity, and V&A objects.”

The “Songbook Trail” exhibition follows the UK leg of Swift’s “Eras” tour, which has significantly impacted London. The city’s mayor, Sadiq Khan, even unveiled a Taylor Swift-themed map of the London subway system, renaming lines and stops after her albums and songs, respectively, to celebrate her influence on the city. The tour is expected to contribute approximately £300 million to London’s economy, with wider economic benefits for the UK estimated at nearly £997 million, as Swift’s fans are projected to spend significantly more than the average UK citizen on a night out.

In preparation for the exhibition, the V&A had previously sought a Taylor Swift consultant knowledgeable in handmade memorabilia, highlighting the museum’s commitment to capturing the essence of Swift’s connection with her fans.

Designed by the acclaimed designer Tom Piper, known for his work on the V&A’s 2021 “Alice in Wonderland” exhibition, the “Songbook Trail” will be integrated into the museum’s permanent galleries and run until September 8, 2024.