Embarking on its inaugural foray into property development, Mercedes-Benz has teamed up with Dubai’s Binghatti developers to introduce a new landmark to the city’s skyline. The fusion of automotive innovation and architectural prowess has given birth to Mercedes-Benz Places, a towering structure that will stand at 341 meters (1,118 feet), boasting an elliptical design that encapsulates a comprehensive luxury living experience infused with the German automaker’s signature design elements. This includes aspects ranging from the building’s architecture and interior design to its commitment to sustainability and infrastructure.
Muhammad BinGhatti, CEO and architect of the project, views this partnership as a tribute to Mercedes-Benz’s storied history in transportation, now immortalized as an architectural marvel. The project is deeply influenced by the brand’s philosophy of ‘sensual purity’, which BinGhatti describes as the harmonious blend of emotion and logic to create an iconic presence, as revealed during the project’s announcement.
The tower’s sleek, understated curves are reminiscent of the elegant lines found in Mercedes-Benz’s cutting-edge vehicles, such as the Vision One-Eleven and the Concept CLA Class, positioning the building as a physical representation of the brand within the city. Inside, the design pays respect to the automotive industry with a forward-thinking approach, incorporating elements like natural stone, fluted travertine, walnut veneer, and satin chrome finishes. These choices reflect the precision of German automotive craftsmanship and echo the rational design principles of the Bauhaus movement from the early 20th century.
Despite Dubai’s already impressive array of opulent, transformative structures, Mercedes-Benz Places sets itself apart by focusing on sustainability efforts that reflect the core values of both partners involved. BinGhatti highlights the project’s alignment with the Dubai Integrated Energy Strategy 2030, aiming to cut carbon emissions by 600,000 kg annually. This ambition complements Mercedes-Benz’s own goal of achieving CO2 neutrality by 2039, a vision that comes to life on the building’s facade, which integrates photovoltaic panels over 75 thousand square feet, adorned with the iconic Mercedes-Benz three-pointed star. This solar array is capable of powering up to 40 electric vehicles daily, enabling 20 thousand kilometers of emission-free travel.
Positioned among Dubai’s tallest buildings, Mercedes-Benz Places offers its inhabitants panoramic vistas of the city’s landmarks, including the towering Burj Khalifa. The hyper-tower is designed to be a complete Mercedes-Benz ecosystem, providing residents with a variety of exclusive amenities such as dining options, fitness and wellness areas, lounges, non-automotive retail spaces, exhibition areas, and ample parking. Additionally, the development will offer a suite of cutting-edge mobility solutions like EV charging stations, smart mobility applications, ride-hailing services, and shared bikes and scooters, as well as chauffeur services, all aimed at enhancing the residential experience.
Spanning 65 floors, the tower will house a collection of 150 residences, with options ranging from two to four bedrooms, and a prestigious triplex penthouse at the pinnacle. Each home is named after illustrious Mercedes-Benz models, including the world’s most expensive car, the Uhlenhaut Coupé.