Fashion designer Tommy Hilfiger and Joe Lamastra’s Hilfiger Ventures is partnering with global game publisher Tilting Point to introduce an AI-powered interactive mobile fashion game. The game, FashionVerse, was developed by Brandible and combines fashion and gaming. It allows players to design fashion sets or mood boards, which are then voted on by other players. The game also features a diverse range of models and includes virtual “pop-ups” with major fashion and entertainment brands. The game will be available on iOS and Android devices and the Netflix mobile app from January 2024.