Adidas introduces digital products on Roblox

Adidas, the sportswear brand, has launched a digital pop-up store on the Roblox metaverse gaming platform. The store features officially licensed digital clothing and unique outfits designed for the platform. The pop-ups will be featured in various Roblox games, showcasing a wide array of digital clothing and accessories inspired by Adidas’ SS24 physical collection. In conjunction with the launch, Adidas has partnered with top Roblox creator Rush Bogin to create exclusive, limited-edition pieces available for the first 10,000 units on a first-come-first-served basis. After the initial release, the Adidas x Rush X packs will be priced between 85 and 500 Robux. Adidas plans to introduce additional designs for both Adidas and the Adidas x Rush X collaboration products, with new releases scheduled weekly throughout December.